Celebrating Women: Miror’s Pink Button Surprise!

Changing the world starts with bringing a smile to someone's face, and that's exactly what we, the 45-strong team at Hubverse, did on December 9th, 2023, in the heart of Bangalore.

It was a day unlike any other. We partnered with Miror, a brand dedicated to supporting the health and well-being of women in peri-menopause, to launch something truly special – the Pink Button Confetti Campaign.

Fundamental to our Pink Button Confetti Campaign was a life-size pink button that was much more than just a prop; it represented joy and the start of an amazing journey. The ladies were led gently in the direction of this button as the event developed like a treasure hunt. They traveled alongside our Hubverse team members, who carried signs with inspirational messages. The sentiments they conveyed and their presence struck a chord with the universal concept of sisterhood and solidarity that we all encounter throughout our lives.

The magic happened when someone pressed the button. In an instant, the air filled with the vibrancy of confetti cannons, the energy of festive music, and a banner unfolding with a message close to our hearts – “Shared Paths, Shared Hearts.”

A bouquet was given to each woman that joined us, signifying the individual beauty and tenacity in each of their tales.

The most heartwarming moment of the night? When the campaign engaged with Ratna, an energetic woman in her mid-seventies. Her response, which was a mixture of surprise and happiness, touched our hearts and encapsulated the main reason we were there. We were all reminded of why we were there by her spontaneous speech, which was a reflection of her youth and the present.

What made this day stand out was our team's involvement in curating a flawless execution. We our agency closed for the day, letting everyone from every department be a part of this beautiful event. It was our way of showing commitment not just to Miror, but to a greater cause – understanding and empowering women on their unique journeys.

This campaign did more than just brighten a day; it created a ripple effect of positivity. Each smile and heartfelt conversation reinforced our dedication to making a real difference.

There was a tangible sense of accomplishment and pride among us as we wrapped up. Not only did we accomplish our goals, but we also ignited a movement for other initiatives. With this event, our agency began a new chapter in its history, pledging to continue crafting truly meaningful experiences that support not only our clients like Miror but also the amazing journey of femininity.