The Weekly 📰 HUBdate 📰

Time for all the lazy creatives to shine ✨

Dove killing two birds with one stone 👀

Of course, you buy Apple products for the design 🤔

A mixture of everything to do in the creative realm in this week's newsletter 🗺️

Peak your curiosity by looking below 👇🏻

Look what’s trending 👀

🚀 Easy Peasy

🚀 Graaape 🍇

🚀 Apple of My Eye 🍎

Easy Peasy

AI is changing the game for creatives. Okay fair enough, you don’t consider yourself as one?

Don't worry, AI has got your back.

Whether it's for film, marketing campaigns, comic strips, business strategies or website design, storyboarding serves as a backbone for the execution of ideas.

Storyboarding serves as a visual roadmap for a project, allowing creators to plan, visualize, and communicate their ideas effectively.

Storyboarding breaks a creative endeavour into smaller, more manageable pieces. It conveys concepts and makes sure that everyone involved in the process is aware of the goals.

Making sure there is no room for misunderstanding and errors 🙅🏻

AI is here to save time and spare the blushes of the people who have 0 skills to get their ideas to life.

A talented storyboard artist can bring unique perspectives and creative vision that cannot be replaced by an algorithm alone. But getting your own creative sidekick is challenging and costs money 💸

AI can democratise narrative and storytelling around the world 🌎

With AI, anyone with a good script can create a storyboard and bring their story to life. This can lead to a more diverse and inclusive storytelling landscape.

Graaaaaape🍇

What makes a marketing campaign Graaaape?

In today's dynamic business landscape, a successful marketing campaign can make all the difference between thriving and merely surviving.

Marketers constantly strive to create campaigns that resonate with their target audience and drive results.

Let's take a look at one that was so powerful, that it even reached the Oscars 👀

The filter called Bold Glamour took Tiktok by storm.

What did it do?

Basically made you a different person. Sharpens your chin, fills in your eyebrows, smooths your skin, and brightens your cheeks, some say it might even better your Cibil score. Social Media portrays perfection while exploiting insecurities, not the first time.

It’s a Plane! It’s a Bird! Its Superman?

It’s Dove, nothing short of a superhero with this marketing campaign.

Turn your Back, a campaign by Dove.

Words fail to describe this campaign, this emoji might 🤌🏼

The campaign featured women turning away from the camera and waking off the screen.

The video demonstrated that no filter should tell a person how to look. Raising awareness on how the digital space promotes unrealistic beauty standards.

As per Dove research, 48% of girls who digitally alter their photos have lower self-esteem compared to 28% of girls who don’t digitally alter their photos.

Our View

Clear objective. Relevance. Timing. Creativity. Audience Engagement. Storytelling to create connection.

Turn your back had all the ingredients for a marketing campaign, how could it not do well?

Apple to My Eye 🍎

So good you want to take a bite 🫦

Steve Jobs' impact on the world continues today through his technological, innovation, and product development accomplishments. No wonder the world excuses him for supposedly being a sociopath.

But why do so many people see Apple as an extension of themselves?

The ease of use of Apple products is one factor that attracts and retains many customers. Despite lacking several functionalities offered by some Android phones, it makes up for them with ease of use.

The first iPhone arrived on the scene with a stunning design built of aluminium and glass at a time when the mobile market was dominated by inexpensive plastic bricks 📱

Living up to “Simplicity is the best sophistication”

Steve Jobs said people don’t know what they want until it's given to them.

People aren't always interested in the technology, software, or features. Occasionally, it comes down to how they make you feel!

Regardless of price, Apple makes its customers feel cherished, which makes it more special and dear to the heart.

Apple's approach to creating products is different.

The engineers who are creating Apple products actually make them for themselves.

Jobs was the chief “user” of Apple products when he was alive. All of Apple’s products are based on the fact that Jobs represented the real customer.

Putting the customer first, how can you not?

HUB Weekly Highlights 🔦

A ping pong tournament at The Hub 🏓

An exciting collab Pursue x The Hub coming soon 👀

What better way to celebrate our Founders birthday than by turning into him?

This edition is powered by Kreo.

Kreo is dedicated to empowering creators to create top-tier content. They have a wide range of products in gaming, audio, photography and videography. Your one-stop destination for creativity and innovation.

Take your content game up a notch with Kreo 🚀

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